January 8, 2024
10 min read

How to write a Digital Marketing Proposal that impresses clients [Templates & Examples Included]

Learn how to write a digital marketing proposal with our comprehensive guide, complete with several digital marketing templates to streamline the process.
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Did you know that a staggering 63% of businesses have increased their digital marketing budgets just this past year?

What does that mean for you?

It means that digital marketing has become the hottest buzz in marketing in recent years. As the digital realm continues to evolve, mastering the art of producing a compelling digital marketing proposal becomes critical so that you have a high chance of getting amazing leads. In this article, we cover the core elements of a digital marketing proposal, questions you might have and the insights needed to craft that impressive proposal, along with digital marketing proposal templates to jumpstart your journey.

What is a Digital Marketing Proposal?

A digital marketing proposal is a document outlining the services, strategies, and deliverables a marketing or advertising agency offers prospective clients. It is a persuasive tool to win new business by showcasing the agency's expertise, creativity, and ability to meet the client's specific needs. With proposal software, small marketing and advertising firms can create professional and visually appealing online marketing proposals efficiently, track their progress, and manage their entire workflow seamlessly.

Why is a Digital Marketing Proposal important?

The reason is simple - Clients do not buy what they do not know. The right proposal makes you and your services visible to your clients. So to attract a prospective client, you must provide a digital marketing proposal describing your services and their costs.

With an effective marketing proposal, your business can sell various services to prospects, such as site audits, keyword research, content marketing, and social media marketing.

How to write a Digital Marketing Proposal? What should a Digital Marketing Proposal include?

We can talk all about proposals but what constitutes a great digital marketing proposal? Let’s dive into the key elements of a winning proposal and simplify your process with our professionally crafted free digital marketing proposal templates.

An Excellent Introduction

The introductory pitch is a summary of your digital marketing plan. It summarizes the main findings of your proposal so that the reader can get a quick view. Most people spend a lot of time and effort on the business proposal without investing the same effort in the executive summary or cover letter. But this is what your client will see first and that’s why it should be excellent. 

Client Overview

Now the most crucial component of writing a digital marketing proposal is the client overview. It includes details about their company, the services they offer, and other things that showcase them and their capabilities.

However, you can even include writing down some personal information and contact numbers in the digital marketing proposal template to make things clearer and easier to navigate.

Detailed Specifications

In this section, tell them about the recommended strategies and tactics you have prepared according to the client’s needs. Include information on SEO, content marketing, social media, paid advertising, email marketing, etc.


Incorporate client testimonials in your digital marketing proposal to help build credibility and trust. It helps highlight positive feedback which reinforces your expertise, showcases successful outcomes, and assures prospective clients of your reliability and quality of service.

Case Study

In this section, clearly state the goals and objectives of the digital marketing campaign discussed in the case study. Also, cover the strategies implemented and the results achieved.

Budget And Pricing

Next, you should include the details and terms of fees in your digital marketing proposal. Price tables provide all the information prospects need to make a purchase decision.

Many digital marketing agencies offer a complicated offer that could overwhelm clients. So always make your pricing plans simple. This will put you ahead of the competitors. 

Pro tip: Include editable price tables in your digital marketing proposals. You can let your clients customize your marketing solution by letting them edit quantities, choose services, and edit prices.

Terms And Conditions

Ensure that your contract and terms and conditions are incorporated into your marketing proposal and signed together to avoid future misunderstandings.

Digital Marketing proposal templates

Enhance your proposal creation process with our curated digital marketing proposal templates designed to serve your needs:

  1. SEO services 

This template includes services such as Comprehensive SEO Analysis, On-page and Off-page Tailored SEO Strategies and Campaigns, SEO-focused Content Creation, Performance Tracking and Reporting.

Download here.

  1. Website design service 

This template includes services such as Website design, development and management, UX and UI optimization, SEO optimization for enhanced visibility, and Expert guidance and support from our team of Web Design specialists.

Download here.

  1. Video Production

This template includes the following services to help you showcase your expertise of Concept development, Storyboarding, Video shooting and editing, and Motion graphics or animated video production.

Download here.

  1. Digital marketing services

This templates includes SEO, Facebook Ads and Audit of SEO, PPC campaigns.

Download here.

  1. Marketing Consulting

This Marketing Consulting Proposal template includes the mentioned services to help you showcase your expertise:Comprehensive Marketing Audit, Strategic Marketing Planning, Brand Development, Digital Marketing Strategies, Social Media Management, Content Marketing, Lead Generation and Conversion Optimization, Marketing Analytics and Performance Measurement, Training and Support.

Download here.

You can also check out the library of templates for more services at Cone’s website. Before we get into making your digital marketing proposal stand out, let's leverage the power of above well-designed digital marketing proposal templates.

How To Make Your Digital Marketing Proposal Stand Out From The Rest?

Your clients might be getting hundreds of digital marketing proposals. Especially if they are high-quality ones. In that case, how can you make your proposal catch their eye? Let us see the ways to do that. 

Prepare a Proposal That Relates To Your Clients

Tailor your digital marketing proposal to address the specific goals and pain points of the client. Show that you've done your homework by referencing their industry, competitors, and target audience. 

Clear and Concise Executive Summary

Create an engaging executive summary that highlights the main points of your proposal. This should capture attention and provide a quick overview of what you’re offering.

Visual Appeal

Incorporate visuals, infographics, and charts to present information in an appealing and easy-to-understand manner. Use branding elements and colors that align with your client’s business.

Offer Customized Solutions

Avoid generic solutions; instead, offer personalized strategies that speak directly to the client's needs. Show them how your approach differs from others and how it specifically addresses their challenges.

Brochures and Case Studies 

Attach additional brochures or case studies that provide more in-depth information about your services or showcase specific successful campaigns.

Protip: Craft a compelling narrative throughout the proposal. Instead of just presenting facts and figures, tell a story that resonates with the client and showcases your unique approach.

Interactive PDF Features 

Utilize features in your digital marketing proposal software that allow for interactive PDFs, such as clickable links, embedded content, or navigation buttons for a more engaging experience. Explore our ready-to-use digital marketing proposal templates to incorporate these interactive elements seamlessly.

Budget Breakdown 

Clearly outline the budget allocation for different strategies and services. Be transparent about costs and justify the expenses in relation to the expected outcomes. And always try to be flexible and open to negotiation. 

Call to Action 

And finally, end your proposal with a clear call to action. Whether it’s scheduling a follow-up meeting, signing a contract, or providing feedback, guide the client clearly on the next steps.

What are the common mistakes to avoid in a Digital Marketing Proposal?

While creating a proposal, without the right guidance we are prone to make many mistakes. Here are five common mistakes and how good proposal software can help you avoid them. 

Mistake 1 - Using Generic Proposals

Using generic templates or content that doesn’t cater to the specific needs of the client can reduce the proposal's impact. Many proposal software offer customizable templates allowing you to personalize proposals to match each client's requirements and preferences.

Mistake 2 - Lack of Visual Appeal

Presenting text-heavy proposals without engaging visuals can make the proposal less appealing and harder to digest. Using Digital marketing proposal software gives the option to add multimedia elements like images, infographics, videos, and interactive content to make the proposal visually engaging and compelling.

Mistake 3 - Poor Organization and Clarity

Presenting proposals with unclear structure can confuse the client and diminish the digital marketing proposal’s effectiveness. Proposal software typically provides tools for structuring content, creating sections, and using intuitive formatting, ensuring clarity in presenting your ideas.

Mistake 4 - Limited Collaboration

Working on proposals in isolation without collaborative features can hinder input from team members. When you use proposal software, you can use collaboration tools to allow team members to work together in real time, contributing insights, comments, and revisions to create a comprehensive proposal.

Mistake 5 - Inadequate Tracking and Analytics

Sending proposals without the ability to track client engagement or analyze their interaction with the proposal content can lead to missed opportunities. Some proposal software includes tracking features that enable you to monitor client engagement, track when they view certain sections, and analyze which content resonates most, aiding in follow-ups and refining future proposals.

How Does Proposal Software Benefit Marketing And Advertising Firms?

Digital marketing service proposals and agreements can benefit marketing and advertising firms in various ways.

  • Time Efficiency: Proposal software automates the Proposal creation process, allowing you to generate professional proposals in less time, freeing up resources for other crucial tasks.
  • Improved Presentation: With proposal software, you can create visually appealing proposals that showcase your firm's creativity and professionalism, making a lasting impression on potential clients.
  • Enhanced Collaboration: Real-time collaboration features enable seamless communication with team members and clients, streamlining the review and approval process.
  • Better Tracking and Analytics: Proposal software provides valuable insights into proposal performance, allowing you to identify areas for improvement and increase your win rates.
  • Streamlined Workflow: By centralizing proposal management in one platform, proposal software helps marketing and advertising small firms streamline their workflow, ensuring efficient operations from start to finish.

Why Choose Cone? 

Cone’s free Proposal & Billing Software is the ultimate solution for marketing agencies seeking a comprehensive and efficient platform to streamline their proposal, invoicing, and payment processes. With its impressive features and user-friendly interface, Cone offers business owners a range of benefits that make it the best proposal software for their profession. One of the standout features of Cone is its flexible proposal editor, allowing business owners to create stunning proposals tailored to their client's needs. The extensive library of premium proposal templates provides a solid foundation, while the fully customizable options ensure that every proposal reflects unique style and brand. 

With Cone, marketing agencies can send customized proposals in under 10 seconds, saving valuable time while impressing clients with their professionalism. With its features designed to save time, boost revenue, and enhance professionalism, Cone empowers small businesses to focus on their core services while leaving the administrative burdens to automation.

Distinctive Features:

  • CRM and sales pipeline management.
  • Flexible editor to build proposals to meet any needs.
  • Automated Invoicing eliminates the risk of missing invoices.
  • Seamless payment experience with extensive payment options, including direct debits, credit and debit cards, and ACH payment methods.
  • Robust billing software.
  • Automated renewal processes.
  • Integrations with accounting software.

Price: Free tier which serves the needs of small to medium marketing agencies.

Ready to transform your digital marketing proposals? Explore our library of digital marketing proposal templates at Cone and revolutionize your approach to winning clients.


How to write an email for a proposal for digital marketing?

An email for a proposal for digital marketing should usually cover that their proposal covers executive summary, client overview, case studies and pricing information which should be attached to the email.

How do I write a business proposal for a digital marketing agency?

A business proposal can be written from scratch. It should cover executive summary, client overview, case studies and pricing information. Also, a proposal software like Cone can be used.

How do you propose a digital campaign?

Before proposing a digital campaign, a marketing agency needs to understand client objectives, should conduct an audit. Once this is done, a proposal can be created for the campaign outlining all the details and price for it.

How do you write a simple marketing proposal?

A simple marketing proposal can be created quickly using a digital marketing template like this: https://www.getcone.io/proposals/marketing-consulting-proposal-template

How to write a digital marketing proposal?

A digital marketing proposal can be written from scratch. It should cover executive summary, client overview, case studies and pricing information. Also, a proposal software like Cone can be used.