Every business and freelancer can relate to this situation. You take all your great ideas to a new potential client, and when you think you have convinced them, they ask you, “Can you show me the proposal?” Get it wrong, and you will lose out to competitors who have answered this question positively.
A proposal isn’t just a formality—it’s your opportunity to showcase your value and secure your business. From goals and strategies to costs and timelines, a good social media proposal provides a roadmap for clients.
In this blog, let us look at the step-by-step guide for creating social media proposals that convert along with a free, customizable proposal template.
Free Social Media Proposal Templates
Designing a professional-looking proposal document can seem challenging. That’s why Cone provides a free, editable social media proposal template. This template covers all the essential sections—from objectives to budget estimates—making it easy to structure your proposal to impress potential clients.
Simply log in to the Cone website, download the proposal template, personalize it to fit each client’s needs, and pitch confidently! Along with social media templates,you can check out other templates such as:
- Marketing Consulting Proposal Template
- Digital Marketing Proposal Template
- Freelance Graphic Design Proposal Template
These resources can be the foundation for winning new projects and building strong client relationships when used correctly.
What is a Social Media Proposal?
A social media proposal is an official document that explains the strategy you and your company will use to cover a specific client’s requirements in social media services. This is like an outline you would present to prospective clients to tell them how you can assist them in building their brands, mobilizing their customers on the various social media communities, and how they can attain their objectives. The social media proposal lets clients know what to expect, which helps them decide whether your services are right for them.
What Should a Social Media Proposal Include?
Here are the key components to include in an effective social media proposal:
Introduction: A short company or description of your business, and then a message devoted to the client’s company, showing interest in their project.
Pro Tip: Check out the ultimate guide to writing a client introduction email to understand how to start client conversations.
Objectives and Goals: The primary goals of the recommended social media plan (for instance, increasing brand identity, compelling the target viewers to interact, collecting email addresses of potential customers, etc.).
Target Audience Analysis: A description of the target consumers based on age, gender, activity, and relationship with the client’s brand.
Content Strategy: The type of content to be created as part of the content strategy—the types could include posts, videos, stories, carousels, and so on.
Platform Recommendations: The list of platforms, depending on the target audience/buyer personas and goals, includes Instagram, Facebook, LinkedIn, and TikTok.
Posting Schedule: A sample of the posting calendar is the number of posts per week or month and the times you plan to post on the required social media sites
Ad Strategy: Explain what kind of advertisement will be used, if any (please list intended audience and demographic, type of ad such as carousel, video, story ad), and approximate budget.
Timeline and Pricing: A project timeline, including when the content will be planned, the campaigns initiated, and the evaluation made.
Terms and Conditions: State payment method and its conditions, the approximate delivery time, the policy on revisions, and non-disclosure issues.
Call to Action: An effective closing argument that calls the client into the next tier, for instance, signing the proposal, scheduling a call, or discussing a response.
7-Step Guide to Writing a Social Media Proposal
Here’s a step-by-step guide to writing an effective social media proposal to make your proposal stand out:
Step 1: Research the Client’s Business
Invest some time in understanding the client’s brand, market, and competition. Find out if an issue needs to change or improve regarding their current social media strategies. Jot down specific insights or examples of what’s working and not in their current social media.
Step 2: Define SMART Goals
Define the goals that your client wants you to achieve. Make them set their SMART ones—specific, measurable, achievable, relevant, and time-bound. For instance, instead of “Gain more followers” as a goal, you could set a S.M.A.R.T. goal such as ‘Increase the total number of followers on Instagram by 20% in three months’.
Step 3: Start with a Strong Introduction
Start with the client's needs and introduce yourself and your suitability for the job. State the most recent accomplishment by the client or say something unique about their company. Let them know who you are, what kind of experience you bring, and how you can help them reach the top.
Step 4: Determine Key Performance Indicators (KPIs)
Some of the possible KPIs include engagement rate, follower growth, and conversion rates if you want to measure the performance of your strategy. Outlining KPIs lets the client know exactly how you’ll measure progress, showing them the value and transparency in your approach.
Step 5: Create a Content Plan
Present a sample content plan or calendar to showcase your ideas. Suggest post themes, content types (like videos, stories, or reels), or campaign concepts that match the client’s brand. This preview helps the client see your creative direction and potential value.
Step 6: Outline a Project Timeline And Cost
Break down each project phase with clear timelines—when strategy creation will start, content will be posted, and reports will be provided. Software like Cone Project Management can help you streamline the projects. Make your pricing transparent by detailing what’s included in each service. Avoid hidden fees to build trust.
Step 7: Include a Call-to-Action
End the letter with a powerful CTA, urging the client to take action to come forward. This could be asking for a follow-up meeting, signing the proposal, or asking other questions. A clear CTA ensures it is very easy for them to transition to the next level.
Also Read: For more guidance, 7 Steps to Write a Stellar Business Proposal.
How Does Cone Proposal Software Help You Create The Best Proposals?
Did you know that proposals crafted with proposal software are 45% more likely to win? That's a significant advantage! One top choice for this purpose is Cone Proposal software, the best proposal software for small businesses like accounting firms and other professional services. Cone makes it easy to craft and send professional, winning proposals, streamline the process, and increase your chances of success.
Best Features
- Proposal Creation: Create professional-looking proposals using easily customizable templates and drag-and-drop functionality.
- Billing and Invoicing: Do invoice automation and collect payments via built-in billing capabilities.
- Sales Pipeline Management: Track leads, opportunities, and deals to make sales more efficient.
- Client Portal: Share documents, monitor progress, and communicate with clients.
- Easy to Use: It's easy to learn and navigate, thus conserving time and effort.
- Affordable: It is relatively much cheaper than other available tools and can be adopted by small companies.
Pricing
- Essentials: £6.50 or $8 (billed annually) or £9 or $11 (billed monthly).
- Growth: £9 or $11 (billed annually) or £12 or $15 (billed monthly).
Send Winning Proposals Today
A professional-looking social media proposal can be the turning point in winning the client’s confidence and achieving the business. However, consistently creating polished proposals can take up a lot of time and energy. That’s why Cone Proposal Software can be a game changer. With customizable templates, smart editing features, and built-in client communication tools, Cone streamlines the proposal process, letting you focus on what really matters—building strategies that get results.
Ready to make your next proposal your best one yet? Sign up for free today!
FAQs
- What is in a social media proposal?
A social media proposal covers parts of the project outline with activities to be accomplished, such as objectives, work schedule, estimated cost, and terms of engagement. It enables clients to receive feedback on what to expect and how the plan relates to the goals.
- How to write a media proposal?
A media proposal should include an introduction, client objectives, the proposed plan, offered services, the timeline, check and balance, and a conclusion with a call to action.
- How to write a social media influencer proposal?
A social media influencer proposal should contain information about the influencer you chose, the campaign's objectives, the targeted audience, the ad content ideas, the ad posting frequency, the pricing strategy, whether cost per post or cost per million impressions, and KPIs.
- How do you write a social project proposal?
Start by stating why the project has to be done and the goals that will be achieved if the project is implemented. Describe how you will reach the goals. Explain who will benefit from the project, when it will be done, and the amount of money required to do the project.